Welcome to Mimijack

“We have been visionaries since day one. Seeing possibilities is what we did when we first created our social madia handles, Mimijackshop® — a store experience that connected with how beauty lovers actually shopped. And it forever changed the game.”

Oguchi Miracle Chimezie  – CEO

Our Mission

Every day, we use the power of beauty to bring to life the possibilities that lie within each of us — inspiring every guest and enabling each associate to build a fulfilling career.


To be the most loved beauty destination of our guests and the most admired retailer by our Ulta Beauty associates, communities, partners and investors.


We work toward our vision and mission with our values at the heart of everything we do.

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